ACCESS: A Guide for Academic Blogging
You’re an academic and you want to reach a wider audience. You are going to translate the kickass science in your area of expertise for the layperson in the awesome form of open access online essays (doesn’t that sound better than “blogpost”?). After years, if not decades, of honing your acadamese, your new challenge is jettisoning all that obfuscation and jargon to make nuanced information accessible, interpretable, and communicable among non-experts. Here is a handy-dandy definitive guide that has everything you need to know in its entirety and no reader could possibly benefit from reading additional essays from numerous brilliant others by google-searching phrases like “ how to blog as an academic .” the internet But obviously this guide is superior because it HAS AN ACRONYM! The ACCESS guide to academic blogging™ A udience • C urrent • C ontent • E xpertise • S tory • S ocial media A. Identifying your AUDIENCE early in the process is key. Make a list of categories of people you