Mamels life animal

You’re an academic and you want to reach a wider audience. You are going to translate the kickass science in your area of expertise for the layperson in the awesome form of open access online essays (doesn’t that sound better than “blogpost”?). After years, if not decades, of honing your acadamese, your new challenge is jettisoning all that obfuscation and jargon to make nuanced information accessible, interpretable, and communicable among non-experts. Here is a handy-dandy definitive guide that has everything you need to know in its entirety and no reader could possibly benefit from reading additional essays from numerous brilliant others by google-searching phrases like “ how to blog as an academic .” the internet But obviously this guide is superior because it HAS AN ACRONYM!  The ACCESS guide to academic blogging™ A udience • C urrent • C ontent • E xpertise • S tory • S ocial media A. Identifying your AUDIENCE early in the process is key. Make a list of categories of people you

1-Year Anniversary of Mammals Suck! A year ago I was sitting in the lobby of a conference hotel thinking “There really needs to be a blog about milk. The evolutionary biologists, dairy scientists, nutritionists, lactation biologists, and clinicians are doing such AMAZING research that informs one another but we all go to different conferences. We should be talking to each other more, and ALL of us should be talking to the general public way more . Hmmmmm… who could do it? Someone who interacts with lots of different folks working with milk and whose natural tendency is to make jokes and use curse words so the sciency-science won't be too dry." Aw crap... Since then, in between teaching, grant-writing, conferencing, reviewing, editing, mentoring, monkey milking, manuscript-writing, analyzing, assaying, and a personal life , I've been able to occasionally post about milk! In the last year " Mammals Suck... Milk! " has received >30,000 hits from dozens of countri